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E-Commerce Case Study

Scaling to £80K+ in PPC Sales

How we built and optimized a high-yield Amazon PPC engine with a highly efficient 23.48% ACOS.

PPC-Attributed Sales
£80,985
£80,985.92 Lifetime
Average ACOS
23.48%
Highly Efficient Spend
Total PPC Spend
£19,220
£19,220.48 Lifetime
Total PPC Conversions
1,670
Purchases Driven

The Challenge

When launching a new brand in a highly competitive marketplace, the dual challenge is always achieving rapid visibility while maintaining strict budget efficiency. Our core goals were to establish a consistent sales velocity from scratch and protect profit margins during the critical scale-up phase.

Our Strategy

1
PPC Keyword Harvesting: Initiated automatic and broad campaigns to unearth high-converting, low-competition search terms.
2
Precision Bid Management: Aggressively cut spend on low-performing terms and funnelled budgets directly into high-performing exact-match PPC targets.
3
Conversion Rate Optimization: Optimized storefront listings with crisp visuals, persuasive copy, and strategic pricing to maximize PPC ROAS.

PPC Campaign Performance

By executing our structured PPC campaigns, we scaled performance over a two-year timeline, proving that high growth does not require burning capital. The campaigns maintained an outstanding average of 4.2x ROAS.

Figure 1: Lifetime PPC performance dashboard showing £80.9k+ in sales and a profitable 23.48% ACOS.

Overall Storefront Health

Consistent PPC traffic significantly improved our organic rankings, driving a cumulative £66,878.03 in storefront sales on the main dashboard with a healthy average order value of £54.02.

Figure 2: Amazon Seller Central sales snapshot (July 2024 to July 2026) demonstrating sustained upward sales velocity.

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